Audiences

YOUTH SUB-CULTURE

The youth subculture is a group of youth with certain characteristics. The youth subculture characteristics can be clothing, hair or foot styles that they all encompass. Lots of times the youth subculture can be around a certain type of music. With youth subculture groups it can be based on ethnicity, social class and gender. There are all kinds of things that the youth subculture groups might have, like special codes and other types of signs that they all use to communicate with each other. The youth subculture has their own way of doing things that other groups don’t do. That is how they can be found to be a youth subculture group.


DEMOGRAPHICS

Demographics is a common way to profile audiences. Every person fits into categoreis based generally on the work that they do. A is people in the higher forms of management such as bankers, doctors and lawyers. B is people such as teachers, the creative departments such as media-workers and officials who are categorised into middle management. C1 are 'white-collar' workers such as nurses and junior magaers for example, whereas C2 is slightly lower down in the scale including manual workers such as plumbers and builders who are labelled 'blue-collar' workers. D are people with semi-skilled positions and unskilled manual workers, and finally E include the unemplyed, the retired, students and casual workers. My magazine will be focused on the E group of demographics as the target audience is students generally between the ages of 15 and 25.


PSYCHOGRAPHICS

Psychographics categorises the public into one of seven groups. These include mainstreamers who tend to follow the crowd known for seeking security. There are aspirers who seek status and they tend to be materialistic and orientated to image and appearance. They are less emotional and seem to skim the surface of any deep meaning. They are the type where attractive packagaing and apperance is more important than the product itself, some calling them shallow. Then there are succeeders who seek control. They acquire strong aims and goals using their confidence, organisation and work ethic to reach them. Seeking survival there are a group labelled the resigned. They have rigid and authoritarian values and are interested in keeping to tradition. They keep to familiarity and rarely if ever take risks. Typically, the majority of this band group is the elderly. Explorers tend to seek discovery, They have bundles of energy and a zest for life, individualism and experiences. They value difference and adventure rather than familiarity and security - they are therefore usually the first to try new brands and are not afraid. They also tend to be a younger demographic (students). Strugglers seek escape as they are disorgansied and alienated. They are generally less experienced and have no faith in themselves or many others. They choose a brand by impact and sensation and are known for liking alcohol, junk food and buying lottery tickets hoping for a ticket to their freedom without making it for themselves. Reformers seek enlightenment by having the freedom of restrictions and room for personal growth. They are anti-materialistic but are still aware of good taste - they buy products only of high standard and good quality.

Flat Plans

This is the drafted front cover for my music magazine.

This is the drafted contents page for my music magazine.
















This is the drafted double-page spread for my music magazine.
(apologies for the bad alignment - it wouldn't work)

Focus Group

Music Press Presentation

My Prezi Presentation

Copy of Generic Research on Prezi

Sixth Sense Magazine Cover and Contents

Images for the Front Cover of 'Sixth Sense'

UNEDITED PHOTO

EDITED PHOTO

First of all I chose to crop the image because I had to make it a medium-shot therefore only having the upper-half of Jennie's body in the mise-en-scene. I enhanced the image to give it more of a vibrant look about it. I also used the retouch tool to get rid of the blemishes on Jennie such as a stray piece of hair that took the focus away from Jennie on the original image. I made the image 'warmer' so it gave a much more summery, warm look to the magazine so appeal to students as they may relate it to summer holidays and time off school. I used a very slight antique tool to give a vintage look to the image, too. 

As the latest fashion is vintage-style, this edit may be able to show who the magazine could be aimed at; young people are known to be most interested in the latest trends. I put the saturation up to 100 so there was a shine off some of the objects in the image such as school block and the bin to lighten the image a bit more. I put the highlights up only slightly because it showed the light coming from behind the tree which gave a nice edge and sepia-looking tone to the photo whilst also making it not bright enough to steal the focus away from Jennie. I also changed the sharpness level of the image because at first, the image was much more blurry than after editing. Now, the image looks as though it has been styled in focus. I put the de-noise tool up to 100 as well because it smooths over the surface of the image as a whole. When it it less than 100, Jennie's face for example looks a lot rougher than when it is higher. The tool also abolishes unwanted lines such as the dimple-line near Jennie's mouth that was previously apparant. The fact that the temperature has been made warmer also makes the sun shine over the side of Jennie's face and also reflects off of her whole left side which gives a nice, warm summer effect. 

Above is the image that first appealed to me. I liked the matching red lipstick with the folder against a brick wall that has connotations of a school building. However, as i studied the photo more and asked some students what they thought, i realised that the brick wall actually had more of a dull connotation that school is a dismal place to be. Obviously, for a student magazine, a boring connotation of school is not what i needed. Therefore, i changed my background image the other photo because it had a much sunnier, happier tone to it.