The Powerpoint Presentations - What I Learned

From the GCSE powerpoint 'Audience Profiling', I learned that a traditional method of audience profiling is known as demographics. Before viewing the powerpoint, I had not heard of demographics before and would have had no idea what it was about and what categories it divided people into. I also learned that there are seven main psychographic groups seeking different life satisfactions and feelings. I could have only named a few of these as I didn't know there were as many as seven. I also learned the an advertising agency called Young and Rubican invented a psychographic profile known as their 4C's Marketing Model stand Cross Cultural Consumer Characterisation. 


The 'History of the Music Press' taught me that 'Melody Maker' was published in 1926 and was one of the first magazines to feature music as a major topic. I learned that the 1970's was the decade where punk music was adopted by NME as writers moved away from simple music writing and divorced their topic towards issues of politics and philosophy etc to entice a wider variety of reader's to purchase the magazine. However, in the late 70's and early 80's, reader's began to abandon reading NME because it changed its ways and became too serious and obsessive about these serious topics. I also learned that 1990's was the year that new technologies were introduced into the media such as music videos, which then changed many aspects of how the music was/is consumed. 


The 'Youth Sub-Culture' powerpoint taught me that sub-cultures could be based around almost anything people may have in common, such as any conformities to do with attitudes, religion or race, whereas I believed it was usually only to do with hobbies or personalities. I was also informed that the pop-music audience was one of the hardest to define due to multiple interests and open minded-ness. This can sometimes make it difficult for marketing departments in recording companies to aim at a specific audience because the majority of pop-music listeners are so varied in taste. Finally, I learned that music can also conform to sub-culture groups as they sing about certain topics which different people will be most interested in; audiences can be defined by the subjects of the music.